Design duo Sandro Totthil and Marivi Calvo kicked off their company in 1994, originally naming it Luzifer. The first lamps were simple upright hand-painted wood tubes that Calvo, an artist, designed. The couple hired a stand at the Madrid Gift Fair to sell their wares and enjoyed their first big break when a buyer for a hotel project in Mallorca saw the lamps and ordered 700 units. Nowadays LZF lamps appear in private homes and major buildings throughout the world, from the Sony Centre in Berlin, to the Metropol in Barcelona. The secret of LZF’s success is undoubtedly the use of quality veneers made from tulipwood (a type of poplar sourced from FSC forests in the Eastern USA). Every LZF lamp is designed in-house and assembled by hand at LZFs factory (an old winery) in the little village of Chiva on the outskirts of Valencia. In 2013 LZF launched the reddot award-winning High-Fidelity campaign, drawing on Tothill’s background as a musician and Calvo’s background in fine arts. Inspired by 50s jazz and album graphics, the campaign saw the release of a CD with tracks composed by Rithma (Etienne Stehelin) and named after each of the lamps in the collection. A recent development is the option of remote control on/off/dimming, to do away with the complicated process of installing convoluted switches and wiring. This they call democratizing domotics. In 2015 LZF was awarded two prestigious iF Product Design Awards for the Chou, by Yonoh studio creativo, and the Asterico, by Cuatro Cuatros.